When speaking about branding, office wear is every company's professional glamour that's always living in motion. The higher quality and finer the corporate uniforms are, the more the crowd interprets the company's overall professionalism, personality and capabilities that lets them “buy in” to its services thus producing leads and prospective customers. It may look too uncomplicated but this may also alter the direct impact on sales by how customers determine the credibility of the company from the staff's look and performance overall. Hence using low-cost and substandard uniform will straightaway make the brand inexpensive and poor as well. Respectable companies need and should have reputable, top quality uniforms to mirror its premium brand. However, there could also be branded office wear but doesn't fit the corporate identity of the company's brand which can also trigger problems. The image of the office wear should always complement the brand image to prevent any distrust and confusion. The better it matches, the more it will enhance the opportunities in developing brand occurrence and reputation. It will also prevent your brand from getting any harm. Now, how do you select the right corporate uniform for your brand? Here are 3 essential factors you can follow.
1. Level of formality: Begin with the big picture - A-One, one of the biggest promotional suppliers in Australia states that it's vital that you visualize the formality of uniforms. if your brand was a person, how would they dress? Would they be ultra casual with jeans and a t-shirt? Or is your brand more conventional, and would dress in a suit and tie? Use an picture of your brand as a person to decide on the overall style of your uniform. Are short skirts appropriate to your brand personality? How about bare arms? How tight fitting should it be? Next, look at the impact you want from your corporate apparel. Do you want your staff to be noticeable, or match?
2. Color: There are a number of things to consider when choosing the colour of your corporate clothing. Firstly, if you already have a brand personality and colour scheme, do ensure your uniform matches this. Secondly, consider the effect of the colour of your uniform on the brand image of your business. Do you want to be seen as vibrant and sassy? Innovative and stylish? Or is your brand more conservative, and requires more muted and corporate tones?
3. Contents: Think of your corporate uniform like a walking business card or web page with its own contents and information. Certainly you must have your logo. But what about contact details? An easy to remember web address? A word? 1300 number? Would you like to add your slogan or tagline? What about each employee’s name? And don't forget, while you wish to use your uniform to convey information, be sure it’s not so busy with words that your customers can’t take anything in! Choose the most crucial pieces of content or information, and make them stand out.
Once you have defined those three aspects above then make sure the uniform is relaxing and that it looks relaxing. It must also be hypoallergenic so employees with sensitive skin will not bother about getting irritations. The cut and fit of the uniform applies to this as well so ensure it's worth shelling out for a well-cut uniform obviously. A badly fitting uniform can break the brand and will make employees unhappy. Lastly, the uniform should be very easy to care (wash and dry) which also requires minimal ironing. If these are all checked out in your criteria then determine that office wear for the company. For example, any respectable suppliers such as A-One may help consult with selecting the right formality, color and content of your uniforms that will match your brand so it's dependent upon who to talk to right from the start. In the end, you make not only your brand proud but also your staff.
1. Level of formality: Begin with the big picture - A-One, one of the biggest promotional suppliers in Australia states that it's vital that you visualize the formality of uniforms. if your brand was a person, how would they dress? Would they be ultra casual with jeans and a t-shirt? Or is your brand more conventional, and would dress in a suit and tie? Use an picture of your brand as a person to decide on the overall style of your uniform. Are short skirts appropriate to your brand personality? How about bare arms? How tight fitting should it be? Next, look at the impact you want from your corporate apparel. Do you want your staff to be noticeable, or match?
2. Color: There are a number of things to consider when choosing the colour of your corporate clothing. Firstly, if you already have a brand personality and colour scheme, do ensure your uniform matches this. Secondly, consider the effect of the colour of your uniform on the brand image of your business. Do you want to be seen as vibrant and sassy? Innovative and stylish? Or is your brand more conservative, and requires more muted and corporate tones?
3. Contents: Think of your corporate uniform like a walking business card or web page with its own contents and information. Certainly you must have your logo. But what about contact details? An easy to remember web address? A word? 1300 number? Would you like to add your slogan or tagline? What about each employee’s name? And don't forget, while you wish to use your uniform to convey information, be sure it’s not so busy with words that your customers can’t take anything in! Choose the most crucial pieces of content or information, and make them stand out.
Once you have defined those three aspects above then make sure the uniform is relaxing and that it looks relaxing. It must also be hypoallergenic so employees with sensitive skin will not bother about getting irritations. The cut and fit of the uniform applies to this as well so ensure it's worth shelling out for a well-cut uniform obviously. A badly fitting uniform can break the brand and will make employees unhappy. Lastly, the uniform should be very easy to care (wash and dry) which also requires minimal ironing. If these are all checked out in your criteria then determine that office wear for the company. For example, any respectable suppliers such as A-One may help consult with selecting the right formality, color and content of your uniforms that will match your brand so it's dependent upon who to talk to right from the start. In the end, you make not only your brand proud but also your staff.
The way employees carry the brand is also how ideal their office wear is. Click this link to learn the best ways on choosing the right corporate uniform for your staff now.
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